MPPS

MANAGEMENT AND MARKETING TRAINING
APPLIED TO HEALTH PRODUCTS

OBJECTIVES

The aim is to train executives specializing in project management and healthcare product marketing, and to foster their rapid employability through academic and work-study training based on active teaching methods.

CAREER OPPORTUNITIES

ASSISTANT PROJECT MANAGER I ASSISTANT PRODUCT MANAGER I WEBMARKETING MANAGER

QUALITY MANAGER I COMMUNICATIONS MANAGER

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PROFESSIONAL EXPERIENCE IN THE HEALTH PRODUCTS AND ENVIRONMENTAL INDUSTRIES:

5-MONTH INTERNSHIP IN MASTER 1 - 6-MONTH INTERNSHIP OR APPRENTICESHIP IN MASTER 2

Master 2 MPPS students explain their choice of training and their vision for the future.

MASTER 1

SEMESTER 1

COMMON CORE (S1)

TU PAM1ARFQ - Regulatory and financial aspects, Quality and safety

Number ECTS = 5 - Responsible TU : Béatrice BAÑULS

Prerequisites:
Introduction to Law desirable but not required
The essential principles of Quality Management

Marketing
Understanding the role of marketing and the analytical aspect (various market studies)

Financial analysis
Know at least the company's accounts and the role of related items (balance sheet and income statement).

Content and objectives ofTU :

Pharmaceutical law(18h CM in common with Master Sciences du médicament)
Environnement Juridique du Médicament (1h)
Les Produits de Sante : Notions et Régimes (1h)
Etablissements Pharmaceutiques (2h)
AMM UNION EUROPEENNE (médicaments particuliers) (3H)
AMM HORS TU et CTD (3H)
Pharmacovigilance (2H)
Prix remboursement (2H)
Publicité (2H)
Propriété industrielle (2H)
Know the different texts applicable to the field of drugs, their origin, their legal value, their articulation.
Understand
the concepts of different health products
Understand the basic framework for protecting innovation, manufacturing, marketing and monitoring drugs.

Marketing: 9h CM
The global marketing approach
Reminder of market research
Diagnostic tools and strategic orientations
Integrate the global marketing approach
Know the diagnostic tools and strategic orientations

Financial analysis: 6h CM + 3h TD
Introduction to financial analysis
Principle of comparative analysis
The different ratios: financial, economic, cash flow
Know how to analyze the profitability, solvency and liquidity of an economic activity (industrial company).

Quality Management: 12 hCM + 3 h TD (in common with Master Sciences du médicament except course 3)
Within the framework of quality management in companies, based on Good Practices and ISO standards:
1. Reminder of the basics of Quality Systems and corporate organization and documentation (3h)
2. Quality Control and Quality Assurance (2h)
3. Qualification and Validation: Control of equipment/software and production processes (2 X 1.5h as for Master IS)
4. Management of deviations and non-conformities (2h)
5. Continuous improvement: Corrective and preventive actions (2h)
3h TD: Non-conformity - CAPA

Safety: 6 hrs CM
Introduction to ICPE
Corporate social responsibility: protecting workers and the environment
Safety data sheets and classification of hazardous substances and products: key elements of CSR

Teaching methods:
Marketing and Financial Analysis
Lectures with student interaction through the content and examples provided.
Specific questioning on each part covered.

TU PAM1BADO - Databases - Epidemiology and Health-Environment

Number ECTS = 5 - Responsible TU : Hélène FENET -Aurélie ESCANDE - Patrice RAVEL

Epidemiology:Health indicators, descriptive, etiological and evaluative epidemiology
Health-Environment:Structuring of public health, national and regional management of environmental health through public health plans, corporate social responsibility, description and behavior of different types of pollutants at environmental and health risk, examples of problematic contaminants for health.
Databases:Relational model, simple SQL queries, table creation, constraint management, data import, form creation, report creation, macro creation and use of VBA in ACCESS™.

The student must acquire the skills to be able to
→Apprehendepidemiological studies:
Identify epidemiology as a public health tool
Know the tools of epidemiological surveillance
Know the different types of epidemiological surveys
Know how to interpret descriptive epidemiology indicators
Know how to calculate and interpret the results of risk calculations (RR and OR) from analytical epidemiology
Know how to describe and criticize strategies, study protocols used in epidemiology
Be able to assess the validity of screening tests
→Knowthe behavior and impacts of pollutants on health and the management tools in legislation (through examples)
Discover public health management in France,
Recognize the stakes involved in environmental health
→Discoverthe basics of database management
Understand how Information is structured using the relational model
Recognize the different ways of using databases (Administrator/client)
Build a database with a few tables
Be able to define the main constraints on a database
Be able to use the main SQL language commands.
Be autonomous on the ACCESS data management system (Microsoft

TU PAM1SDPS - Healthcare Product Development Strategy, Project Management and Clinical Development

Number ECTS = 5 - Responsible TU : Xavier GARRIC

Prerequisites: General knowledge of biology, chemistry and galenic pharmacy

Content and objectives of theTU : 44H C

Healthcare product development strategy and industrial environment: 29h CM :

- General knowledge of the drug, cosmetics and medical devices sectors
- Knowledge of the regulatory and socio-economic specifics of the drug, cosmetics and medical devices sectors
- Ethics in healthcare
- Functioning and culture of healthcare companies
Project management: 3h CM
- Introduction to project management for the development of healthcare products
Clinical development : 12h CM
- Introduction to the conduct of clinical trials in compliance with Good Clinical Practice (GCP)
- Drug development
- Clinical trial methodology
- Standard clinical trial protocol
Teaching methods:
Lectures focusing on popularization, with an emphasis on exchanges with students
Tutored work using computerized project management tools

TU PAM1BIAP - Biotechnologies applied to health

Number of ECTS = 5 - Responsible TU : Armelle CHOQUET & Arnault GRAINDORGE

Prerequisites: Knowledge of molecular and cellular biology (L3 level)

TU : 22h CM + 6h TD + 22h TP

CM
- Identification of molecular or cellular targets (Introduction=2h, -omics approaches=2h) and notions of biomarkers=2h (6h)
- Recombinant DNA technology=2h, CRISPR-Cas=2h, synthetic biology (2h): (6h)
- Industrial applications/examples: proteins, antibodies and vaccines (5h); optimization of biomedicines (2h), contemporary biotechnologies (3h). (10h)
TD
- Recombinant DNA, virtual cloning (6h)
TP
- TP1 => Cloning, production, purification, characterization of a recombinant protein (12h)
- TP2 => Establishment of a cell model for medium-throughput screening (10h)

Objectives:
Learn about the various health products derived from biotechnologies
Acquire notions of therapeutic targets and biomarkers
Acquire notions of medium- and high-throughput screening
Learn about recombinant DNA, molecular biology and synthetic biology technologies
Gain a practical insight into the conditions for producing a recombinant protein and developing a cellular model compatible with medium-throughput screening (practical work).

Teaching methods:
The format of this TU course, with its strong emphasis on practical workshops and examples, should enable students to acquire a fairly precise vision of the use of biotechnologies in healthcare and industry in general.

TU PAM1LVCO - Modern Languages and Communication

Number ECTS = 5 - Responsible TU : Gregory NICKSON and Béatrice BANULS

Prerequisite: BAC level

TU Content and objectives:
Modern languages: 40h TD
Develop communication skills in a foreign language.
Specialized vocabulary.
Knowledge of companies and health issues in the target language countries.
Cultural approach.

Communication: 9h TD
Know how to work in a team and position yourself within a group.
Notion of group dynamics and team cohesion.
Communicate effectively, listen actively and share ideas (techniques, modes and networks).
Establish constructive professional relationships (attitudes and postures); collaboration and consultation.
Negotiation techniques

TD Bibliography: 3h TD
Use the bibliographic resources of a university library
Produce a relevant bibliography on scientific subjects

Teaching methods:
Job interview simulation, oral presentation with PowerPoint, meeting simulation, letter and e-mail writing, debates, reading documents etc....
Practical work on the different skills (written and oral comprehension/expression)
TOEIC practice
Methodological aspects (according to group needs)
Exercises on digital platform to review and consolidate knowledge of the language.

Communication: test, exercises, role-playing

SEMESTER 2

COMMON CORE (S2)

PAM1S2LV - English and 2nd language

Number of ECTS = 5 - 

Responsible TU : Caroline WEMYSS and Peter WEINMANN

Prerequisite: BAC level

Content and objectives ofTU : 

Work on all communication skills: written and oral expression and comprehension
Knowledge of the international professional and cultural environment
Job interview simulation, oral presentation with PowerPoint, meeting simulation, letter and e-mail writing, debates, document reading, etc.
Methodological aspects (according to group needs)
Exercises on digital platform to review and consolidate knowledge of the language.
Develop communication skills in a foreign language.
Specialized vocabulary
Knowledge of business and health issues in the target language countries
Cultural approach

Teaching methods :

Work on all communication skills: written and oral expression and comprehension
Knowledge of the international professional and cultural environment
Job interview simulation, oral presentation with PowerPoint, meeting simulation, letter and e-mail writing, debates, document reading, etc.
Methodological aspects (according to group needs)
Exercises on digital platform to review and consolidate knowledge of the language

PAM1S2ST - 3 to 5 month work placement

Number ECTS = 10 - Responsible TU :Béatrice BAÑULS

Prerequisites:
Completion of at least one internship in the Bachelor's program
TU from the Master 1 core curriculum and specific to each pathway

Content and objectives ofTU :

2h CM: preparation and instructions for finding and carrying out an internship

3 to 5 months full-time in a public or private company.
Apply the knowledge acquired during the training
Carry out a concrete professional project in the context of its activities

Teaching methods :

Written report , Oral test, Internship supervisor's assessment

TU SPECIFICS: PROJECT MANAGEMENT, HEALTHCARE PRODUCT MARKETING (S2)

PAM1MPFM: RAW MATERIALS AND HEALTH PRODUCT FORMULATION

Number of ECTS = 5 -Responsible TU : Abdeslam EL GHZAOUI

Objectives

  • Understand the main principles and methodologies involved in formulating healthcare products (drugs and cosmetics).
  • Be familiar with the main non-active (excipients) and active (cosmetology) raw materials used in the formulation of healthcare products:
    • Medicines: excipients for liquid, solid and semi-solid dosage forms. Materials and containers for drug packaging
    • Cosmetic products Raw materials for the formulation of dispersed forms (emulsions, suspensions) leading to conventional cosmetic forms (creams, gel-creams, cleansers); Regulation and control of finished products.

Contents

  • Common lectures CPPS Medication and MPPS: Topical route (6h), Packaging (3h), Preservatives (3h)
  • Professional seminars (12h)

Speakers

BATAILLE Bernard
BEGU Sylvie
DELALONDE Michèle
NOTTELET Benjamin
SHARKAWI Tahmer

PAM1MARK: PROJECT MANAGEMENT AND MARKETING IN HEALTH PRODUCT FORMULATION

Number of ECTS = 5 -Responsible TU : Abdeslam EL GHZAOUI

Prerequisites. Knowledge of health product formulation and basic marketing skills are required to understand the concepts developed in this course.

Objectives

Understand, through examples of health-related product formulation projects, the fundamental concepts of project management, planning, market research and positioning strategy for a health product.

Contents

  • Project management
  • The different types of project
  • Project management in health product formulation
  • Notion of market
  • Market players
  • Market research
  • Health product formulation strategy
  • Communication strategy

Teaching methods.

  • Lectures, learning lab and tutorials.

Assessment methods: Written test

Speakers

Montpellier University

  • P. CREMADES
  • A. EL GHZAOUI
  • R. BARTHES

Outside professionals

  • Mounir KASBAOUI
PAM1PROJ: PROJECT-BASED LEARNING: FORMULATION, COMMUNICATION STRATEGY AND MARKETING OF A HEALTH PRODUCT

Number of ECTS = 5 -Responsible TU : Abdeslam EL GHZAOUI

Essential prerequisites: Knowledge of health product formulation, project management and marketing is required to develop and successfully complete the projects proposed in this type of course.

Objectives

  • Practical application of theoretical lessons in project management, marketing and health product formulation to bring an innovative product to market. This work, carried out in groups of 3 or 4 students, is designed to develop thinking skills, creativity and interpersonal communication. In the course of this project-based learning, students are asked to devise a communication and marketing strategy to bring a new health product to market.

Contents 

  • Formulation of a health product.
  • Market research.
  • Communication strategy.
  • Marketing strategy

Teaching methods.

  • Tutorials in the Learning Lab. Students work in groups of 3 or 4. Each group works on a specific health-related project. Students work on their own as a rule, but with close interaction with the teacher who suggests the projects. Projects are monitored on a regular basis according to a pre-established schedule.

Assessment methods: Oral test - Written report

Speakers

R. BARTHES

A. EL GHZAOUI

Jérôme MARIANI

Mounir KASBAOUI

Djamil REDA

MASTER 2

SEMESTER 3

COMMON CORE (S3)

TU PAM2GPRJ - Health Product Project Management, Controlling and Performance Management

Number ECTS = 5 - Responsible TU :Philippe CREMADES - Béatrice BAÑULS

Essential prerequisites:
An initial knowledge (even minimal) of a company's financial items (balance sheet, income statement, etc.).

Content and objectives ofTU :

Project management:
the environment (organizations, stakeholders, etc.), the project life cycle and the ten knowledge areas of the Project Management Body of Knowledge (PMI®).
Operational planning: project analysis methods, Ford algorithm, milord algorithm; exercises and case studies.

Management control and performance management
Analysis of intermediate operating totals
Ration of profitability, profitability and performance
Practical applications

Work on a project management software package

TU objectives:

Project management: understanding the concepts, processes and methods of project management within the framework described by the Project Management Institute®. Operational planning: from project analysis to establishing a feasible workload plan.

Management control: evaluate and understand profitability and performance items through a company income statement.

Teaching methods :

Lectures and tutorials, Thematic lectures in amphitheatre, Application and comprehension exercises in tutorials

TU PAM2MNQM - Quality Management, Marketing

Number of ECTS = 5 - Responsible TU : Emmanuel ROBIN-Béatrice BAÑULS

Essential prerequisites:
Marketing: Initial knowledge of the global marketing approach
Quality: Initial knowledge of how a quality management system works.

Content and objectives ofTU :

Team management :20 H TD
Objectives:
Clarify the missions, roles and functions of a team manager (project).
Understand the influence of your leadership on team performance.
Identify your management style and negotiation style.
Know how to lead meetings.
Self-knowledge. Personal characteristics impacting relationships with others.

Contents
Building a team, the conditions for its effectiveness. Managing the transition between a group and a team
The different roles within a team
Definition of team management. The key actions of a manager or project leader.
Reflecting on different management styles (self-diagnosis, role-playing)
Meeting facilitation training. Facilitator's functions. Facilitation techniques.
Negotiation and conflict management (self-diagnosis, simulations)

Quality management :12h CM + 6h TD
Within the framework of quality management in companies, based on Good Practices and ISO standards:
- Review of organizational elements, principles and tools for quality management and continuous improvement
- Product and project development: from requirements to design
- Risk management: general principles and risk assessment tools
- Change management of products, processes and methods, processes, studies

Marketing: 12h CM
Understand market mechanisms.
Identify the players involved and analyze the influencing factors.
Know the different strategic maneuvers (with regard to demand and the competition).
Define the appropriate operational methods.
Integrate digital marketing methods.

TU SPECIFICS: PROJECT MANAGEMENT, HEALTHCARE PRODUCT MARKETING (S3)

TU PAM2MPPS: PROJECT MANAGEMENT FOR HEALTHCARE PRODUCTS

Number of ECTS = 5-Responsible TU : Abdeslam EL GHZAOUI

Prerequisites essential. Knowledge of project management, financial analysis and marketing is required for this course.

Objectives

  • Understand, through examples of real industrial projects, the concepts of project management linked to the control and management of deadlines, resources, risks and budgets.

Contents

  • Why and how?
  • Location and type of company projects
  • Organizing projects - design approaches
  • Resource and risk management
  • Controlling deadlines and costs
  • Project planning
  • Critical path
  • Breaking down projects into tasks

Teaching methods.

  • Lectures and tutorials.

Assessment procedures:

  • Written test

Speakers

University of Montpellier

  • P. CREMADES

Outside professionals

  • BELLINE Célia
  • COTTEUX Sylvie
  • SAURET Marc-Antoine
TU PAM2OUMA: PROJECT MANAGEMENT TOOLS FOR HEALTHCARE PRODUCTS

Number of ECTS = 5 -Responsible TU : Abdeslam EL GHZAOUI

Essential prerequisites: Knowledge of project management is essential - Computer skills.

Objectives

  • Apply fundamental project management concepts through the use of appropriate IT tools such as Open Project, Ms Project, OPX2...

Contents 

  • WorkBreakdown Structure(WBS) diagram
  • Responsibility diagramsOrganizationBreakdown Structure (OBS)
  • From WBS to OBS: the RACI matrix (Director-Authority-Consultant-Informed)
  • PERT diagram (Program Evaluation and Review Technique)
  • Calculate a PERT (critical path-earliest date-latest date)
  • The Gantt chart (Project timetable-Visualize the entire project-Work packages-Milestone meetings-Identify critical path and margins-Monitor progress)

Teaching methods.

  • Lectures and tutorials.

Evaluation methods. Written test

Speakers

University of Montpellier

  • P. CREMADES
  • A. EL GHZAOUI

Outside professionals

  • DEWANDEL Guilhem
  • BASSEMAYOUSSE Ian
TU PAM2STRA: COMMUNICATION AND MARKETING STRATEGY FOR HEALTHCARE PRODUCTS

Number of ECTS = 5 - Responsible TU : Abdeslam EL GHZAOUI

Prerequisites. Knowledge of health product formulation and a grounding in project management and marketing are necessary to understand the concepts developed in this course.

Objectives

  • Understand the issues involved in the marketing mix of a healthcare product through a communication and marketing strategy.

Contents 

  • Segmentation, targeting, positioning.
  • Needs analysis-Analysis of attractiveness and competitiveness.
  • Draw up a communication plan.
  • Define communication media.
  • Estimated budget for a communications strategy.
  • Communication strategy evaluation: Relevance, Effectiveness, Efficiency, Impact...
  • Success criteria for a communication strategy.
  • Quantitative and qualitative objectives of a communication strategy.

Teaching methods.

Lecturesand tutorials.

Evaluation methods. Written test

Speakers

University of Montpellier

  • BARTHES Richard
  • MAES Arnaud

Outside professionals

  • NAJI Nassim
  • BELLINE Celia
TU PAM2APM1: PROBLEM-BASED LEARNING

Number of ECTS = 5 - Responsible TU : Abdeslam EL GHZAOUI

Essential prerequisites. Knowledge of healthcare product formulation, project management, operational and digital marketing is required to develop and successfully complete the projects proposed in this type of teaching.

Objectives

  • This work should develop reflection, creativity and interpersonal communication skills. The aim of project-based learning is to place students in a position of responsibility for their project. This leads them to collectively seek solutions to the problems posed by the concrete realization of the project.

Contents 

  • Marketing intelligence.
  • Competitive intelligence.
  • Formulation of a health product.
  • Digital communications strategy.
  • Marketing strategy.

Teaching methods.

Lectures, tutorials, Learning lab. Students work in groups of 4 or 5. Each group works on a specific health-related project. Students work on their own, but interact closely with the teacher who proposes the projects. Projects are monitored on a regular basis according to a pre-established schedule.

Evaluation methods. Oral test - Written report

Speakers

  • R. BARTHES
  • P. CREMADES
  • A. EL GHZAOUI

SEMESTER 4

COMMON CORE - INTERNSHIP (S4)

TU PAM2STAG: 4 TO 6-MONTH WORK PLACEMENT

Number of ECTS = 20 - Responsible TU :Béatrice BAÑULS

Prerequisites:
Completion of a Master 1 with an internship and/or work experience
Completion of the core Master 2 courses and the specific courses for each pathway

Content and objectives ofTU :

2h CM: preparation and instructions for finding and carrying out an internship
4 to 6 months full-time in a public or private company.
Apply the knowledge acquired during the course
Carry out a concrete professional project in the context of its activities.

Teaching methods :

Written report, Oral test, Assessment by training supervisor

TU SPECIFIC: PROJECT MANAGEMENT, HEALTHCARE PRODUCT MARKETING (S4)

TU PAM2APM2: PROBLEM-BASED LEARNING

Number of ECTS = 5- Responsible TU : Abdeslam EL GHZAOUI

Essential prerequisites. Knowledge of healthcare product formulation, project management, operational and digital marketing is required to develop and successfully complete the projects proposed in this type of teaching.

Objectives

  • Work is carried out in groups of 4 or 5 students. The aim of project-based learning is to place students in a position of responsibility for their project. This leads them to collectively seek solutions to the problems posed by the concrete realization of the project.

Contents 

  • Health applications.
  • Website audit.
  • Website creation.
  • Innovation strategy.
  • Creation of a health department.
  • Digital communications strategy.
  • Web marketing strategy.

Teaching methods.

Lectures, tutorials, Learning lab. Students work in groups of 4 or 5. Each group works on a project linked to the creation of a health-related service. The aim is to think about the marketing of a digital service related to healthcare products. Students are expected to work on their own, but there is a high degree of interaction with the teacher who proposes the projects. Projects are monitored on a regular basis according to a pre-established schedule.

Evaluation methods. Oral test - Written report

Speakers

EL GHZAOUI Abdeslam
CREMADES Philippe
BARTHES Richard
ROUY Emmanuel
MARIANI Jérôm

TU PAM2MDPS: DIGITAL MARKETING OF HEALTHCARE PRODUCTS

Number of ECTS = 5 - Responsible TU : Abdeslam EL GHZAOUI

Essential prerequisites. Knowledge of healthcare product formulation, information technology and basic project management are essential to understand the concepts developed in this course.

Objectives

  • Train students to imagine, develop and implement a communication and marketing strategy based on web-marketing.

Contents

  • Strategic Webmarketing.
  • Digital communication through various digital channels: Social networks, Website, Blog
  • Newsletter, Mobile application, Connected objects...
  • Brand content development.
  • Traffic generation: Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
  • Performance analysis.
  • Loyalty: E-mailing.
  • Website creation.

Teaching methods

  • Lectures and tutorials.

Evaluation methods. Written test

Speakers

University of Montpellier

  • A. EL GHZAOUI

Outside professionals

  • Adel MEBARKI
  • ROUY Emmanuel
  • NAFTI Nassim