PAM1S2LV - English and 2nd language

Number of ECTS = 5 - 

Responsible TU : Caroline WEMYSS and Peter WEINMANN

Prerequisite: BAC level

Content and objectives ofTU : 

Work on all communication skills: written and oral expression and comprehension
Knowledge of the international professional and cultural environment
Simulated job interviews, oral presentations using PowerPoint, simulated meetings, letter and e-mail writing, debates, reading documents, etc.
Methodological aspects (according to group needs)
Digital platform exercises to review and consolidate language skills.
Develop communication skills in a foreign language.
Specialized vocabulary
Knowledge of business and health issues in target language countries
Cultural approach

Teaching methods :

Work on all communication skills: written and oral expression and comprehension
Knowledge of the international professional and cultural environment
Simulated job interviews, oral presentations using PowerPoint, simulated meetings, letter and e-mail writing, debates, reading documents, etc.
Methodological aspects (according to group needs)
Digital platform exercises to review and consolidate language skills

PAM1S2ST - 3 to 5 month work placement

Number ECTS = 10 - Responsible TU :Béatrice BAÑULS

Prerequisites:
Completion of at least one undergraduate internship
TU Master 1 core curriculum and specific to each pathway

Content and objectives ofTU :

2h CM: preparation and instructions for finding and carrying out an internship

3 to 5 months full-time in a public or private company.
Apply the knowledge acquired during training
Carry out a concrete professional project in a specific business context

Teaching methods :

Written report , Oral test, Internship supervisor's assessment

PAM1MPFM: RAW MATERIALS AND HEALTH PRODUCT FORMULATION

Number of ECTS = 5 -Responsible TU : Abdeslam EL GHZAOUI

Objectives

• Understand the main principles and methodologies involved in formulating healthcare products (drugs and cosmetics).
• Be familiar with the main non-active (excipients) and active (cosmetology) raw materials used in the formulation of healthcare products:
  • Medicines: excipients for liquid, solid and semi-solid dosage forms. Materials and containers for drug packaging
  • Cosmetic products Raw materials for the formulation of dispersed forms (emulsions, suspensions) leading to conventional cosmetic forms (creams, gel-creams, cleansers); Regulation and control of finished products.

Contents

• • Common lectures CPPS Medication and MPPS: Topical route (6h), Packaging (3h), Preservatives (3h)
  • Professional seminars (12h)

Speakers

BATAILLE Bernard
BEGU Sylvie
DELALONDE Michèle
NOTTELET Benjamin
SHARKAWI Tahmer
AUBERT Anne
MORILLE Marie
SOULAIRON Ian
PRO. SEMINARS

PAM1MARK: PROJECT MANAGEMENT AND MARKETING IN HEALTH PRODUCT FORMULATION

Number of ECTS = 5 -Responsible TU : Abdeslam EL GHZAOUI

Prerequisites. Knowledge of health product formulation and basic marketing skills are required to understand the concepts developed in this course.

Objectives

Understand, through examples of health-related product formulation projects, the fundamental concepts of project management, planning, market research and positioning strategy for a health product.

Contents

• Project management
• The different types of project
• Project management in health product formulation
• Notion of market
• Market players
• Market research
• Health product formulation strategy
• Communication strategy

Teaching methods.

• Lectures, learning lab and tutorials.

Assessment methods: Written test

Speakers

Montpellier University

• P. CREMADES
• A. EL GHZAOUI
• R. BARTHES

Outside professionals

• Mounir KASBAOUI

PAM1PROJ: PROJECT-BASED LEARNING: FORMULATION, COMMUNICATION STRATEGY AND MARKETING OF A HEALTH PRODUCT

Number of ECTS = 5 -Responsible TU : Abdeslam EL GHZAOUI

Essential prerequisites: Knowledge of health product formulation, project management and marketing is required to develop and successfully complete the projects proposed in this type of course.

Objectives

• Practical application of theoretical lessons in project management, marketing and health product formulation to bring an innovative product to market. This work, carried out in groups of 3 or 4 students, is designed to develop thinking skills, creativity and interpersonal communication. In the course of this project-based learning, students are asked to devise a communication and marketing strategy to bring a new health product to market.

Contents 

• Formulation of a health product.
• Market research.
• Communication strategy.
• Marketing strategy

Teaching methods.

• Tutorials in the Learning Lab. Students work in groups of 3 or 4. Each group works on a specific health-related project. Students work on their own as a rule, but with close interaction with the teacher who suggests the projects. Projects are monitored on a regular basis according to a pre-established schedule.

Assessment methods: Oral test - Written report

Speakers

R. BARTHES

A. EL GHZAOUI

Jérôme MARIANI

Mounir KASBAOUI

Djamil REDA

TU PAM2GPRJ - Health Product Project Management, Controlling and Performance Management

Number ECTS = 5 - Responsible TU :Philippe CREMADES - Béatrice BAÑULS

Essential prerequisites:
Initial knowledge (even minimal) of a company's financial items (balance sheet, income statement, etc.).

Content and objectives ofTU :

Project management :
the environment (organizations, stakeholders, etc.), the project life cycle and the ten knowledge areas of the Project Management Body of Knowledge (PMI®).
Operational planning: project analysis methods, Ford algorithm, milord algorithm; exercises and case studies

Management control and performance management
Analysis of intermediate management balances
Rationing of profitability and performance
Practical applications

Work on a project management software package

TU objectives:

Project management: understanding the concepts, processes and methods of project management within the framework described by the Project Management Institute®. Operational planning: from project analysis to establishing a feasible workload plan.

Management control: evaluate and understand profitability and performance items through a company income statement.

Teaching methods :

Lectures and tutorials, Thematic lectures in amphitheatre, Application and comprehension exercises in tutorials

TU PAM2MNQM - Quality Management, Marketing

Number of ECTS = 5 - Responsible TU : Emmanuel ROBIN-Béatrice BAÑULS

Prerequisites:
Marketing: Initial knowledge of the global marketing approach.
Quality: Initial knowledge of how a quality management system works.

Content and objectives ofTU :

Team management :20 H TD
Objectives :
Clarify the missions, roles and functions of a team (project) manager.
Understand the influence of leadership on team performance.
Identify management and negotiation styles.
Lead meetings.
Self-knowledge. Personal characteristics impacting relationships with others.

Contents
Building a team and ensuring its effectiveness. Managing the transition from group to team
The different roles within a team
Defining team management. Key actions of a manager or project leader.
Reflection on different management styles (self-diagnosis, role-play).
Meeting facilitation training. The role of the facilitator. Facilitation techniques.
Negotiation and conflict management (self-diagnosis, simulations).

Quality management :12h CM + 6h TD
Within the framework of corporate Quality management, based on Good Practices and ISO standards:
- Review of organizational elements, principles and tools for quality management and continuous improvement.
- Product and project development: from requirements to design
- Risk management: general principles and risk assessment tools
- Change management for products, processes, methods and studies

Marketing: 12h CM
Understand market mechanisms.
Identify the players involved and analyze influencing factors.
Know the different strategic maneuvers (with regard to demand and competition).
Define appropriate operational modes.
Integrate digital marketing methods

TU PAM2MPPS: PROJECT MANAGEMENT FOR HEALTHCARE PRODUCTS

Number of ECTS = 5-Responsible TU : Abdeslam EL GHZAOUI

Prerequisites essential. Knowledge of project management, financial analysis and marketing is required for this course.

Objectives

• Understand, through examples of real industrial projects, the concepts of project management linked to the control and management of deadlines, resources, risks and budgets.

Contents

• Why and how?
• Location and type of company projects
• Organizing projects - design approaches
• Resource and risk management
• Controlling deadlines and costs
• Project planning
• Critical path
• Breaking down projects into tasks

Teaching methods.

• Lectures and tutorials.

Assessment procedures:

• Written test

Speakers

University of Montpellier

• P. CREMADES

Outside professionals

• BELLINE Célia
• COTTEUX Sylvie
• SAURET Marc-Antoine

TU PAM2OUMA: PROJECT MANAGEMENT TOOLS FOR HEALTHCARE PRODUCTS

Number of ECTS = 5 -Responsible TU : Abdeslam EL GHZAOUI

Essential prerequisites: Knowledge of project management is essential - Computer skills.

Objectives

• Apply fundamental project management concepts through the use of appropriate IT tools such as Open Project, Ms Project, OPX2...

Contents 

• WorkBreakdown Structure(WBS) diagram
• Responsibility diagramsOrganizationBreakdown Structure (OBS)
• From WBS to OBS: the RACI matrix (Director-Authority-Consultant-Informed)
• PERT diagram (Program Evaluation and Review Technique)
• Calculate a PERT (critical path-earliest date-latest date)
• The Gantt chart (Project timetable-Visualize the entire project-Work packages-Milestone meetings-Identify critical path and margins-Monitor progress)

Teaching methods.

• Lectures and tutorials.

Evaluation methods. Written test

Speakers

University of Montpellier

• P. CREMADES
• A. EL GHZAOUI

Outside professionals

• DEWANDEL Guilhem
• BASSEMAYOUSSE Ian

TU PAM2STRA: COMMUNICATION AND MARKETING STRATEGY FOR HEALTHCARE PRODUCTS

Number of ECTS = 5 - Responsible TU : Abdeslam EL GHZAOUI

Prerequisites. Knowledge of health product formulation and a grounding in project management and marketing are necessary to understand the concepts developed in this course.

Objectives

• Understand the issues involved in the marketing mix of a healthcare product through a communication and marketing strategy.

Contents 

• Segmentation, targeting, positioning.
• Needs analysis-Analysis of attractiveness and competitiveness.
• Draw up a communication plan.
• Define communication media.
• Estimated budget for a communications strategy.
• Communication strategy evaluation: Relevance, Effectiveness, Efficiency, Impact...
• Success criteria for a communication strategy.
• Quantitative and qualitative objectives of a communication strategy.

Teaching methods.

Lecturesand tutorials.

Evaluation methods. Written test

Speakers

University of Montpellier

• BARTHES Richard
• MAES Arnaud

Outside professionals

• NAJI Nassim
• BELLINE Celia

TU PAM2APM1: PROBLEM-BASED LEARNING

Number of ECTS = 5 - Responsible TU : Abdeslam EL GHZAOUI

Essential prerequisites. Knowledge of healthcare product formulation, project management, operational and digital marketing is required to develop and successfully complete the projects proposed in this type of teaching.

Objectives

• This work should develop reflection, creativity and interpersonal communication skills. The aim of project-based learning is to place students in a position of responsibility for their project. This leads them to collectively seek solutions to the problems posed by the concrete realization of the project.

Contents 

• Marketing intelligence.
• Competitive intelligence.
• Formulation of a health product.
• Digital communications strategy.
• Marketing strategy.

Teaching methods.

Lectures, tutorials, Learning lab. Students work in groups of 4 or 5. Each group works on a specific health-related project. Students work on their own, but interact closely with the teacher who proposes the projects. Projects are monitored on a regular basis according to a pre-established schedule.

Evaluation methods. Oral test - Written report

Speakers

• R. BARTHES
• P. CREMADES
• A. EL GHZAOUI

TU PAM2STAG: 4 TO 6-MONTH WORK PLACEMENT

Number of ECTS = 20 - Responsible TU :Béatrice BAÑULS

Prerequisites:
Completion of a Master 1 with an internship and/or professional experience
Completion of the core Master 2 courses and the specific courses for each pathway

Content and objectives ofTU :

2h CM: preparation and instructions for finding and carrying out an internship
4 to 6 months full-time in a public or private company.
Apply the knowledge acquired during training
Carry out a concrete professional project in a specific business context

Teaching methods :

Written report, Oral test, Assessment by training supervisor

TU PAM2APM2: PROBLEM-BASED LEARNING

Number of ECTS = 5- Responsible TU : Abdeslam EL GHZAOUI

Essential prerequisites. Knowledge of healthcare product formulation, project management, operational and digital marketing is required to develop and successfully complete the projects proposed in this type of teaching.

Objectives

• Work is carried out in groups of 4 or 5 students. The aim of project-based learning is to place students in a position of responsibility for their project. This leads them to collectively seek solutions to the problems posed by the concrete realization of the project.

Contents 

• Health applications.
• Website audit.
• Website creation.
• Innovation strategy.
• Creation of a health department.
• Digital communications strategy.
• Web marketing strategy.

Teaching methods.

Lectures, tutorials, Learning lab. Students work in groups of 4 or 5. Each group works on a project linked to the creation of a health-related service. The aim is to think about the marketing of a digital service related to healthcare products. Students are expected to work on their own, but there is a high degree of interaction with the teacher who proposes the projects. Projects are monitored on a regular basis according to a pre-established schedule.

Evaluation methods. Oral test - Written report

Speakers

EL GHZAOUI Abdeslam
CREMADES Philippe
BARTHES Richard
ROUY Emmanuel
MARIANI Jérôme

TU PAM2MDPS: DIGITAL MARKETING OF HEALTHCARE PRODUCTS

Number of ECTS = 5 - Responsible TU : Abdeslam EL GHZAOUI

Essential prerequisites. Knowledge of healthcare product formulation, information technology and basic project management are essential to understand the concepts developed in this course.

Objectives

• Train students to imagine, develop and implement a communication and marketing strategy based on web-marketing.

Contents

• Strategic Webmarketing.
• Digital communication through various digital channels: Social networks, Website, Blog
• Newsletter, Mobile application, Connected objects...
• Brand content development.
• Traffic generation: Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
• Performance analysis.
• Loyalty: E-mailing.
• Website creation.

Teaching methods. 

• Lectures and tutorials.

Evaluation methods. Written test

Speakers

University of Montpellier

• A. EL GHZAOUI

Outside professionals

• Adel MEBARKI
• ROUY Emmanuel
• NAFTI Nassim